This is definitely a full coverage foundation and it is more on the matte side. The price is $40.00 for one ounce, but I would say a little goes a long way with this product. I really like how it is full coverage, but there are two major drawbacks. One is that it oxidizes a little, and I found this no matter what primer I used. A lot of other people have said the same thing. So you might want to consider getting a shade or two lighter than what you would normally get if you buy this. The other is that it enhanced my pores and skin texture, which I really did not like. It overall was nice looking from a distance, but close up it looked really cakey. It took me forever to fix this.
If you wear this foundation and you have dry skin, I would definitely recommend using a lot of face moisturizer before using this. I think overall, this product would be better for people with normal to oily skin because it is matte and a bit drying. Since it is such a hassle to use, I will likely not repurchase this product again, especially for the price that it is.